The Effects of Advertising - 2126 Words

The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time shifted advertising, underwriting, and sales promotion. Every major medium is used to deliver these messages such as the television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and the sides of buses, or heard in telephone hold messages or in-store PA systems Ââ€" nearly anywhere a visual or audible communication can be placed. (Wikipedia, 2006) Advertising can be†¦show more content†¦There is absolutely no way to avoid it. For instance, a 1987 survey conducted by the city of St. Louis found twice as many billboards in black neighborhoods as white. Almost 60% of the billboards in the black neighborhoods advertised cigarettes and alcoholic beverages. In another study of seventy-three billboards along nineteen blocks in a black neighborhood in Philadelphia, sixty advertised cigarettes or alcohol. In a 1989 survey by the Abel Foundation, 70% of the 2,015 billboards documented in the city of Baltimore advertised alcohol or tobacco products. Three-fourths of the billboards were in predominately poor African-American neighborhoods. In fact, the Center for Disease Control estimates that billboards advertising tobacco products are placed in African-American communities four to five times more often than in white communities. Furthermore, the advertisements are usually for menthol cigarettes, which are more popular with African- Americans and which have additional significant medical effects. (Randall, 2005) According to an article found in a Washington DC newspaper, minorities, particularly blacks, have been disproportionately targeted by the tobacco industry giants. The internal company records of R.J. Tobacco Com pany and Brown Williamson Tobacco Corporation show how they ran advertising campaigns in magazines, on billboards, buses and other media to attract blacks to mentholated brands such as Salem and Kool. Also, a 1978 corporate memo profiles theShow MoreRelatedAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. 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As Stephen Leacock said â€Å"Advertising: the science of arresting the human intelligence long enough to get money from it.† The materialistic, self-demeaning, and misleading ways of today’s society is why advertising has a profoundlyRead MoreAdvertising And Its Effects On Society844 Words   |  4 Pageslogo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very natureRead MoreEffects Of Advertising Essay1249 Words   |  5 Pages We live each day not knowing the effects of everything our eyes see. We live in a world where we contribute to the prominence of advertising; however, the effects upon us are unknown. Advertising can be seen in the majority of the world, it has gotten to the point in which people become a lmost completely oblivious to them. People see advertisement in stores, in billboards, television, and even their homes. It has come to the point where people believe they are not affected by these ads but that